Cultural differences in processing online customer reviews: holistic versus analytic thinkers

Individual differences in mental rotation: piecemeal versus holistic processing.

Two experiments tested the hypothesis that imagery ability and figural complexity interact to affect the choice of mental rotation strategies. Participants performed the Shepard and Metzler (1971) mental rotation task. On half of the trials, the 3-D figures were manipulated to create "fragmented" figures, with some cubes missing. Good...

Holistic Versus Analytic Perceptual Affordances

Westerners’ perceptions tend to focus on salient foreground objects, whereas Asians are more inclined to focus on contexts. We hypothesized that such culturally specific patterns of attention may be afforded by the perceptual environment of each culture. In order to test this hypothesis, we randomly sampled pictures of scenes from small, medium, and large cities in Japan and the United States. ...

Stylistics in Customer Reviews of Cultural Objects

Differences in holistic processing do not explain cultural differences in the recognition of facial expression.

The aim of this study was to investigate the causes of the own-race advantage in facial expression perception. In Experiment 1, we investigated Western Caucasian and Chinese participants' perception and categorization of facial expressions of six basic emotions that included two pairs of confusable expressions (fear and surprise; anger and disgust). People were slightly better at identifying fa...

Does Customer Membership Level Affect Online Reviews? A Study of Online Reviews from 360buy.Com in China

More and more shopping sites implement membership level management strategies and provide customers with not only online review communities but also incentives to promote them to post their online reviews. However, whether these measures affect the results of online reviews and how they influence have not been studied yet. Based on the social exchange theory, we collect data of online reviews a...